






Podium
Memories - Personalized Verse for all occasions!
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Public Sector -
Consultation

"Staple
self to service request / Diagnosis before Prescription"
The
Public Sector Consultative Approach: In confidence - determine the 'what is'
of client environment and 'the what should be'. Identify the barriers and key
success factors to excellence. Create roadmap to achieve goals, with
built-in metrics for evaluation
The
following illustrates public sector consultative experience:
 | Broad
Experience: In-Canada consultation with 16 federal government departments,
leading to tailored seminars and action oriented marketing documentation.
Offshore: development of marketing programs in six countries, plus United
Nations, in telecom, airlines, banking and professional services. |
 | Transfer
of skills from role as private enterprise performance consultant with
mandate to investigate issues related to: marketing tools, environment,
market conditions, motivation and training ... and development of remedial
action plans. e.g. 'Marketing Assessment Program Study' conducted for
National Research Council (Nov. 2K) |
 | Formerly
managed largest field marketing/sales force in national telecom network,
responsible for design, sales and installation coordination of federal
government systems throughout Ontario and regional municipal systems within
Toronto area |
 | On
behalf of government of Canada (GoC) provided turnkey management
(recruitment, mobilization, escort) for Canadian trade missions to Korea and
the Caribbean ... to promote trade and linkages |
 | Participant
in federal National Steering
Committee to develop global telecom marketing strategies for small/medium
sized enterprises |
 | Collaborate
with clients to ...
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'staple
self to order' to reduce marketing cycles |
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develop
marketing policies as related to external and internal clients |
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conduct
marketing audits to optimize available marketing resources |
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identify
key success factors to achieve marketing goals |
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develop
key indicators of marketing performance |
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evaluate
and develop business and marketing plans mentor executive and senior
management on marketing issues involving communications, service
delivery, public access, getting and managing client feedback, etc. |
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