Global Trade - Training
"Fixin'
things starts with people investment"
The
Global Trade Training Approach: In confidence - identify current performance
levels as compared to existing performance standards and best in class', on
local and national levels. Determine gaps in performance levels. Identify
required levels of performance for global action. identify skills knowledge and
attitudes to be continued / changed. Identify causes for performance
discrepancies. Recommend methods / means/ media for closing gaps and maintaining
performance.
The
following illustrates training experience in global trade marketing and human
resource development:
 | Developed
and delivered 155 plus marketing related training programs in 20 countries
(See 'Training
Courses') |
| Retained
by executive committee of CANTO (Caribbean Association of National
Telecommunication Organizations) representing 36 countries to develop and
deliver a program to increase internal and external marketing and HR
effectiveness amongst members (Dominican Republic) |
| Developed
and delivered tailored export related seminars on behalf of FITT (Forum for
International Trade Training) to firms raising
the bar on international marketing |
| Retained
by Canadian Consulate General Office (Atlanta, GA) for two consecutive years
to develop and deliver export planning workshops for Canadian companies
exporting to U.S. |
| Retained
by U.S. Trade Division of Dept. of Foreign Affairs and International Trade (DFAIT)
to develop a series of export related seminars, delivered nationally |
| Retained
by Industry Canada to develop and deliver an 'Exporting Services to U.S.'
for membership of Association of Consulting Engineers of Canada |
| Retained
by Ottawa-Carleton Economic Development Corp to develop and deliver 'Applying
NAFTA - The Export Development Plan' |
| Selected
by FITT to deliver pilot course,
'Going Global' to Ontario firms ... program subsequently added to FITT
curriculum |
| Retained
by GoC to moderate Canada/U.S. trade expert panel re: NAFTA |
| Export
topics within seminar format delivered to private sector clients include 'Global
trade - market entry', 'Exporting your services', 'So, you want to
export, eh?!', 'The Export marketing Plan', 'Getting the troops ready', etc. |
| Collaborate
with clients to ...
 | conduct
needs analysis to determine export related development needs |
|
develop
tailored curricula to address relevant issues |
|
design
participant workbooks to inform and provide ongoing reference |
|
develop
post training metrics to track progress |
|
conference
keynote- e.g. 'So you want to export, eh?!', 'Key success factors in
exporting', 'The Commandments of Customer Care', etc. |
|
marketing & associates inc. 
