






Podium
Memories - Personalized Verse for all occasions!
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Global Trade - Document
Development

"The
written word has a long memory"
The
Document Development Approach: In confidence - evaluate existing export related
documentation and status of implementation. Provide objective, seasoned
feedback. Develop new document, ensuring clear message is focused on intended
readership and in sync with market realities and delivery capabilities. The
following illustrates Document Development experience in Global Trade marketing
and human resource development:
 | Create
export business, marketing and human resource plans to achieve service
delivery and revenue objectives in offshore markets for Canadian federal
government, United Nations and various global councils, organizations,
associations and private enterprise |
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Examples
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Currently
(2001) creating series of ten on-line articles for web site of FITT (Forum for
International Trade Training)... 'The Commandments of Customer Care' |
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Member
of FITT team that developed start-up business plan in 1992, resulting in
creation of Canada's leading global trade accreditation institute |
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Ongoing
contributor toward FITT curriculum module development ('International
Marketing', ‘International Trade Management', 'International Market Entry
and Distribution’, 'International Trade Research', 'International
Entrepreneurship') ... applied on 20 plus campuses across Canada and online |
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Trade
development strategy workbooks for seminars developed and delivered in Canada,
U.S., Mexico and the Caribbean, for private and public sector clients.
Topics include: 'Marketing Services to the
U.S.', 'The Export Marketing Plan',
'Global Customer Acquisition and Retention', 'Marketing Program Assessment
Study', 'Human Resource Development & Training in a Competitive
Environment', etc. |
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As
Director-Marketing, on behalf of multi-national enterprise, developed marketing plans for
accounts throughout Caribbean, Brazil and Canada
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