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Global Trade - Document Development  

 

 

 

Consulting Training Document Dev. Clients

"The written word has a long memory"

The Document Development Approach: In confidence - evaluate existing export related documentation and status of implementation. Provide objective, seasoned feedback. Develop new document, ensuring clear message is focused on intended readership and in sync with market realities and delivery capabilities.

The following illustrates Document Development experience in Global Trade marketing and human resource development:

Create export business, marketing and human resource plans to achieve service delivery and revenue objectives in offshore markets for Canadian federal government, United Nations and various global councils, organizations, associations and private enterprise

Examples

Currently (2001) creating series of ten on-line articles for web site of FITT (Forum for International Trade Training)... 'The Commandments of Customer Care'

Member of FITT team that developed start-up business plan in 1992, resulting in creation of Canada's leading global trade accreditation institute

Ongoing contributor toward FITT curriculum module development ('International Marketing', ‘International Trade Management', 'International Market Entry and Distribution’, 'International Trade Research', 'International Entrepreneurship') ... applied on 20 plus campuses across Canada and online

Trade development strategy workbooks for seminars developed and delivered in Canada, U.S., Mexico and the Caribbean, for private and public sector clients. Topics include: 'Marketing Services to the U.S.', 'The Export Marketing Plan', 'Global Customer Acquisition and Retention', 'Marketing Program Assessment Study', 'Human Resource Development & Training in a Competitive Environment', etc.

As Director-Marketing, on behalf of multi-national enterprise, developed marketing plans for accounts throughout Caribbean, Brazil and Canada