marketing & associates inc.

Up
The Philosophy
Telecom
Public Sector
Global Trade
Training Courses
Company Profile / Contacts
Your Comments

Podium Memories - Personalized Verse for all occasions!

Private Enterprise - Consultation  

 

 

 

Consulting Training Document Dev. Clients

"Staple self to order / Diagnosis before Prescription"

The Consultative Approach: In confidence - determine the 'what is' of client environment and the 'what should be'. Identify barriers and key success factors to excellence. Create roadmap to achieve goals, with built-in metrics for self evaluation.

The following illustrates Consultation experience in Private Enterprise  marketing and human resource development :

Broad Experience: 'On-the-ground' operations to senior management / executive in 30 plus countries.

Previous Private Enterprise marketing management positions included responsibility for:

* advertising (national) * advertising production * largest sales / marketing force in national network of offices (design, sales, installation and coordination of large systems for private and public sectors) * strategic planning, revenue results and client relations in Caribbean region, Bermuda, Brazil and Canada, as  Director-Marketing of multi-national enterprise

Previous human resource Private Enterprise management positions included responsibility for: 

Corporate performance consultation, with mandate to determine and rectify workplace deficiencies, consider such issues as: marketing / sales tools, leadership, environment, market conditions, motivation and training

Development of career paths for sales / marketing force

Development of general management training courses for province wide audience

Collaborate with small / medium / large (SMEs) enterprises to develop strategies, action plans and guidelines in marketing and human resources issues

Own trade mark on revenue generation model and human resource development model (100+ elements). Model available to be applied to private sector enterprises to gain competitive advantage and position for client acquisition, satisfaction and retention

Collaborate with clients to ...

'staple self to order' to reduce marketing cycles 

conduct marketing audits to identify under-utilized marketing resources

identify barriers to excellence and develop customer focused solutions

identify key success factors for marketplace success

develop metrics to track performance and get feedback

evaluate / develop business, marketing, sales and account plans

forge alliances that enhance market position and create win / win scenarios

mentor executive / senior management on strategic issues

'fix' infrastructures that don't communicate and audit internal and external information flow / needs, etc.